In the competitive entertainment market, finding creative and effective ways to increase the average ticket is a priority for park and movie theater operators. One proven and widely used strategy is product upgrades, which not only increase revenue but also improve the customer experience.
What is a product upgrade?
Upgrading products is a technique that encourages customers to purchase a superior or more complete version of a product or service. In cinemas and parks, this can include:
- Bomboniere combo: Offer popcorn and drinks in larger sizes at an attractive price.
- Premium seats: Give the option of more comfortable seats or seats with a privileged location for a small supplement.
- VIP packages: In parks, include priority access to attractions or exclusive areas.
- Seasonal promotions: Combine tickets with themed products on commemorative dates.
How the VendaBem system works
Our management system for parks and cinemas has been developed to make the product upgrade process simple, efficient and attractive for the customer. Features include:
- Automatic upgrade suggestions: At the time of purchase, the system presents options for upgrades, such as adding items to a combo or upgrading to a premium seat.
- Configuration of personalized offers: Allows operators to create specific promotions for each customer, based on purchase history and preferences.
- Easy checkout: With just a few clicks, the customer can accept the upgrade without complications, whether at the counter, in self-service or via online purchase.
Benefits of upgrading the average ticket
- Increased revenue per customer: By offering a better experience for additional value, customers spend more without noticing a significant impact on their budget.
- Greater loyalty: Customers who experience upgrades such as VIP seats or special combos tend to associate the brand with positive moments and return more often.
- Valuing the experience: A customer who feels well looked after and perceives advantages in spending a little more will probably recommend the park or cinema to friends and family.
Success story
Cinemas that use the VendaBem system have reported increases of up to 20% in the average ticket after implementing upgrade strategies, such as customizable combos and premium seating options. Parks, meanwhile, have achieved significant results by offering VIP packages that combine tickets with exclusive experiences.
If you run a park or movie theater, don’t forget to explore the possibilities of upgrading your products. With the right tools, such as those offered by the VendaBem system, you can transform your customers’ experience and increase the profitability of your business.
Contact us and find out how our solution can help your business grow in a sustainable and innovative way!